The story of Giselle Rufer Delance, the creator of Delance woman watch is pathetic. She had to face many heart-breaking and discouraging obstacles on her way to realize her dream because she dared venturing into men’s world uncharted by any woman before her. The episode has now appeared in the form of a semi-biography released in 2014 relatively titled BUTTERFLY IN A STORM. She presented me a copy of the book from which she said I could find some complementary information for this chat with her.

Novac was founded in Basel, Switzerland in 1977, and Nigeria’s branch on 1st June 1978. And the man who has weathered the 40 years of Novac Ltd is Marcel Grossenbacher who came to the country from Switzerland by “pure coincidence” as an employee in 1976 but in 2002 became the CEO of the company after the retirement of the former CEO on 31st December 2001.

In our new column, COMPANY PROFILE, we feature Mr. Grossenbacher and Novac who while responding to a question of corruption in Africa said: “We have actually never experienced any form of corruption since we came to Africa forty years ago. We assume it depends much on the business sector one is active in.”