Confab: CRU and AFAP collaborate to Boost Agric Business

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A three-day conference organized by CRU ( and the African Fertilizer and Agribusiness Partnership (AFAP) slated to take place in South Africa from 1 – 3 October 2019 and expected to discuss investment, partnership, and innovation of the industry, will boost agric industry in Africa.

Senior executives from the international fertilizer supply chain and key stakeholders in African agribusiness are expected to converge at the conference which is expected to attract over 300 attendees.

Omri Van Zyl, Executive Director, Agri SA is the voice of 28,000 commercial farmers across South Africa and will give the keynote presentation. He is joined on the agenda by other well-known thought-leaders and strategists in the African agriculture sector such as Dr. John Purchase, CEO, Agricultural Business Chamber (Agbiz) and Frans du Plessis, Managing Director of GWK AGRI.

Ma’aden is the conference’s lead sponsor and the global fertilizer supply chain is once again sending senior representatives to conduct meetings with traders and distributors. Companies such as Arab Potash, Dangote Industries, Evergrow, OCP Africa, Omnia, PhosAgro, Sabic, Sirius Minerals, Toyota Tshusho and many more, have already confirmed their participation.

The conference is officially endorsed by the Western Cape Government – Agriculture Department, and WESGRO, plus key industry associations such as: FERTASA, the Agrodealers Association of South Africa (ADASA), and the International Fertilizer Association (IFA). The conference will be opened by Her Excellency Rhoda Peace Tumusiime, Former Commissioner for Rural Economy and Agriculture at The African Union. Policymakers from across Africa, representatives of SME hub agrodealers from across the continent, and SME farmers from the Western Cape will be sponsored to attend, courtesy of our partners AFAP, and the support of the Western Cape Department of Agriculture.

Attendees value the conference for the excellent networking opportunities with hard-to-reach senior decision-makers. Networking opportunities are plentiful - during frequent networking functions in the lively exhibition, or in the many available private meeting rooms, all facilitated by an online networking platform including the delegate list with full contact details.

Tom Willatt, Portfolio Director at CRU Events said “We are delighted to be working so closely with key industry partners, and it will help ensure the discussions meet the needs of the whole sector, whether they are smallholder farmers, large commercial agribusinesses, fertilizer producers, or policymakers from across Africa. I am sure the 2019 conference will build on all of the excellent connections and discussions started at our previous events”.

Presentations at the conference will include: the latest updates on strategies to boost fertilizer trade, understanding the agribusiness landscape, key drivers of fertilizer demand, agri-input and finance strategies for smallholder farmers, case studies from major agribusiness stake holders on how to boost trade, and supply chain developments. This year will also feature a site visit to the Langgewens Research Farm, operated the Western Cape Government – Department of Agriculture, where visitors can see conservation agriculture in practice.

The event is supported by key sponsors such as Ma’aden, Bagtech and Evergrow for Speciality Fertilizers, and boasts a large exhibition which includes AGI, EMT, Ensymm, Global Conveyors, Kimleigh, Nectar Group, and the United Fertilizers Company.

For more details about the event please visit or contact media contacts: Lemar Montellano, e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it., and Colin Mills and Colin Mills at  email: This email address is being protected from spambots. You need JavaScript enabled to view it.