Kenya:Odanga Madung, Odipo Dev On Its Charting of Celebrity Engagement in Kenya and What It Costs to Buy Celebrity Influencers

INNOVATION
[Digital Content Africa] There are now many African online celebrities and offline celebrities who've built a following. Digital savvy ad agencies are now buying access to their followers to get people to watch their brand's videos. Russell Southwood spoke to Odanga Madung, Odipo Dev about measuring their audience reach and engagement and what it costs to hire celebrity influencers in Kenya.


Read full article on innovation



Latest News