Kenya Airways and Usaid’s Routes partnered to create awareness of the continued fight against illegal wildlife trade. Through the partnership, Kenya Airways has launched a video to create stakeholders' awareness about protecting the nation's national heritage. This effort is part of KQ's sustainability strategy to contribute to Africa's sustainable development through wildlife conservation.
Much of Africa's wildlife is threatened by the illegal wildlife trade. It is estimated that 55 African Elephants are poached every day. In 2016, Kenya Airways signed the Buckingham Palace Declaration, acting against wildlife trafficking through transport systems. Five years on, Kenya Airways continues to play an active role in addressing this problem.
Kenya's economy is highly dependent on ecotourism, with wildlife lovers and adventurers travelling from across the globe for a sighting of a leopard lounging on a tree branch or elephants playing at the watering hole.
"The demand for exotic ornaments, traditional medicines, pets, and fashion that sees wildlife poached for a profit is threatening Kenya's sustainable source of tourism income. The country also acts as a significant transit point in illegal wildlife smuggling routes. Tackling the trafficking, therefore, provides hope in protecting elephants and economic gains made from tourism not only for Kenya but other nations across the continent as well," said Kenya Airways chief executive officer, Allan Kilavuka.
A successful response to wildlife trafficking requires concerted efforts across a range of stakeholders throughout the transportation industry. We're delighted to see Kenya Airways spreading this message proactively in their new video and encouraged by the steps they're taking to help stop this trade," said Crawford Allan, ROUTES lead.